The so-called gray divorce rate has risen sharply — from just one in 10 people over the age of 50 in 1990, to around one in four in 2009 — according to research by sociologists Susan Brown and I-Fen Lin of Bowling Green State University.Supply and demand works particularly well for boomers, says Paul Oyer, 52, professor of economics at the Stanford School of Business and author of “Everything I Ever Needed to Know About Economics I Learned from Online Dating.” (He met his partner four years ago on JDate.) “Economics is the study of scare resources and online dating is even more valuable as you get older,” he says. And you’re not going to meet people offline in the same numbers.” And more older people feel comfortable trying online dating.Do a little research into different sites that interest you.Dating sites often get reputations for the kind of relationship their users are looking for.If you’re stuck on a specific physical type, don’t date women that don’t fit your fantasy.Seems obvious, but a female friend recently had a date with a fellow she met on a senior dating site who couldn’t grasp the obvious. After she confirmed she was still short he invited her for coffee. His first words when they met were a disparaging remark about her height.More baby boomers are clicking their way to true love.The share of 55- to 64-year-olds that sign up for dating sites has doubled from 6% in 2013 to 12% in 2015, according to a survey released Thursday of 2,000 adults by the Pew Research Center, a think tank in Washington, D. Meanwhile, the share of 18- to 24-year-olds that report having used online dating to meet people has nearly tripled in the last two years to 27% from 10%.
“There’s been a real reduction in the stigma attached to online dating over the last decade or so, and that’s particularly true of older users,” adds Aaron Smith, associate director of Internet research at Pew.Online dating has grown in popularity to the point where there is almost no social stigma attached to it.With an estimated 1,000 online dating sites in existence, however, it can be hard to sift through all the options and decide which is the best site.That makes them a prime target market for dating sites, and with good reason.One in three single baby boomers has never even been married, according to a 2012 survey by Bowling Green State University’s National Center for Family and Marriage Research in Ohio.When it comes to boomers two of the most well-known sites are Our Time — for users aged 50 plus — and Senior People Meet (I have to admit I am not fond of that name), for those who are 60 plus.