From fashion fails on the red carpet to odd occurrences like Charlie Sheen’s “Winning” rant, Hollywood can provide material for a subject line or two. People tend to skirt some issues and sugarcoat others to avoid hurt feelings, but it’s okay to be brutally honest on occasion as long is it’s appropriate for your biz. For example, a restaurant could say, “We promise not to ask how it tastes when your mouth is full.” Accountants can play up how awful paying taxes is by referencing the famous Ben Franklin quote, “In this world nothing can be said to be certain, except death and taxes.” An auto repair service can talk about running on empty.The subject line from Work Life, “Everyone Hates The Boss. Tell your audience the brutal truth and explain how your business can help.Let’s explore seven powerful email subject lines that you can use to better engage with your list.I used the subject line above in a cold recruitment email and received a 70% open rate along with a 25% conversion rate.Because it was a cold email, I made sure to tell the recipient where I came across their photos in the body of the email, followed by a quick introduction to the company.This subject line shows that flattery is a great way to get your recipient’s attention.However, it has one major flaw that will make many women skip over it. Lets look at another bad profile: “I went to school in the east coast, but now I work for a major software company where I work up the corporate ladder. I love hiking, watching baseball, and bbq on weekends.” – the writer must be reminded that this is a dating profile – not a resume or a sales presentation in front of his human resources department. as a rule, you should never start your profile by talking about school or work, as it’s not interesting and not really relevant to what you should be trying to achieve – to catch a woman’s attention.” “I love to have fun, party, dance, and drink of my buddies.
But how do we cut through the noise and the huge amount of SPAM that hits your prospects’ inboxes every day?If you take a joke too far, you can offend your audience.Psst: This post was originally published in 2013, but we recently gave it a refresh during our two-week publishing hiatus.I am a big fan of learning what’s a good through making a contrast between good and bad.So, lets look at a few typical examples of bad profiles: “I am not good at writing about myself, but my friends say that I am intelligent, professional, educated and ambitious. I am looking to a meet an intelligent, beautiful woman for dating and relationship.” – at first, this looks like a well-written profile by a guy who seems to have head on his shoulders. There is nothing “catchy” about this profile – there is nothing that would compel a reader to stop and respond to it.Now, lets look at an example of a profile that will stand out through both the way they are written and their content.